Graco UK has launched Moments That Matter, a social media campaign exploring how families share the everyday firsts that shape their baby’s first 12 months. The week-long campaign that kicked off this week is in partnership with Dadvengers, the fatherhood community founded by CBeebies presenter Nigel Clarke.
Moments That Matter explores how couples navigate the firsts that one parent, often dad, may miss during their baby’s first year, from small everyday experiences to major developmental milestones.
To bring these experiences to life, Nigel spoke with three couples from the Dadvengers community about the highs and lows, sharing personal stories into the challenges they faced along the way. As a dad himself, he brings fathers’ voices into focus through candid and heartfelt conversations about missing milestones, as well as the ‘firsts’ that stay with them.
The campaign runs across Graco’s social channels and housed on a dedicated microsite page within The Graco Village – Graco’s online parenting hub, offering expert guidance, practical advice and real-life experiences to support families through the early years of parenthood. To further extend the conversation, Nigel also joined Mother & Baby for a live Instagram interview, purposely held in the evening to ensure working parents could take part and engage with the discussion.
For more information, visit www.gracobaby.eu/UK or follow Graco on social media.
Instagram: graco_uk
Facebook: @GracoUK
TikTok: @gracouk
