Cosatto is looking for an energetic, commercially minded National Retail Sales & Training Manager to join their sales team.

This is a hands-on national role predominantly focused on developing their independent retail customers across the UK. You’ll spend a significant amount of your time out in the field, building relationships, identifying opportunities and helping retailers grow their Cosatto business.

This isn’t a desk-based sales position. They want someone who enjoys being in stores, meeting customers, delivering engaging product training, improving merchandising and making things happen.

Alongside their independent retailers, you’ll also support training within selected national accounts, represent Cosatto at consumer and retailer events and work closely with their Marketing team to bring products and campaigns to life.

Training is an important part of Cosatto’s current retailer activity. Internal plans specifically reference retailer readiness through training, merchandising and launch support, alongside in-store days supporting sales and retailer engagement. Recent activity also includes planned Smyths training, demonstrating the national training element of the role.

Key Responsibilities

Sales & Account Development

• Manage and develop relationships with independent retailers across the UK.
• Work closely with some of the country’s largest independent nursery retailers.
• Identify opportunities to grow sales, distribution and product presence within existing accounts.
• Build strong commercial relationships with store owners, buyers and retail teams.
• Develop Joint Business Plans (JBPs) with key customers, agreeing objectives and growth opportunities.
• Regularly review account performance and turn opportunities into clear actions.
• Support new product launches and ensure retailers are ready to maximise each launch.

Retail Training

• Deliver engaging product and sales training to independent retailers.
• Support training programmes for key national accounts, including businesses such as Halfords, Ebebek and Smyths, as required.
• Train retail teams on product features, benefits and key selling points.
• Help store teams confidently demonstrate Cosatto products to consumers.
• Support both face-to-face and digital training activity.

Merchandising & Retail Execution

• Work with independent retailers to ensure Cosatto is brilliantly represented in-store.
• Support merchandising, POS installation, product launches and promotional activity.
• Identify opportunities to increase Cosatto’s visibility and strengthen the customer journey.
• Work with retailers on displays and product demonstrations that help bring the Cosatto brand to life.

Events & Shows

• Manage the UK Baby Shows, partnered with one the UK’s biggest Independent customers
• Represent Cosatto at baby shows, exhibitions and retailer events across the UK.
• Support selected weekend retailer events and consumer-facing activities.
• Deliver product demonstrations and engage confidently with retailers and consumers.
• Be comfortable with regular UK travel and overnight stays when required.

Content & Marketing

• Work closely with the Marketing team across product launches, campaigns and retailer initiatives.
• Be comfortable appearing in front of camera for social media, product demonstrations, training videos and other Cosatto content.
• Help create authentic, engaging content from stores and events.
• Encourage retail partners to support Cosatto launches through their own social channels.

Internal Collaboration

• Attend strategic internal sales and commercial meetings.
• Provide feedback from retailers on market conditions, competitor activity, products and consumer trends.
• Work collaboratively with Sales, Marketing and other internal teams.
• Act as a strong voice of the retailer internally and a strong ambassador for Cosatto externally.

About You

Cosatto are looking for someone who is:

• Commercially driven and naturally sales-focused.
• A confident relationship builder who enjoys spending time with customers.
• Comfortable managing relationships at owner, buyer and store-team level.
• An engaging and confident trainer and presenter.
• Comfortable speaking and demonstrating products in front of groups.
• Confident and natural in front of camera.
• Highly organised and able to manage a national customer base.
• Proactive and capable of working independently while travelling.
• Comfortable working occasional weekends and staying away from home.
• Creative, collaborative and happy to fill gaps whilst working as part of a cross functional team
• Able to combine commercial thinking with the energy needed to represent a consumer brand

For further infomation contact:

Steve Birds
Associate Independent Sales Director
Email: steve.birds@cosatto.com
www.cosatto.com