Family-run keepsake business, Tiny Tiptoes, celebrates a successful week at the Welwyn Indie John Lewis Pop-Up.
From personalised prints to keepsake books, Tiny Tiptoes has enjoyed a successful week showcasing its range at the Welwyn Indie John Lewis Pop-Up, which ran from 12–18 October.
The pop-up offered the award-winning business an opportunity to bring its distinctive collection to life, giving shoppers the chance to explore the products up close, appreciate the designs in person and discover how a baby’s tiny hand, footprint or fingerprint can be transformed into a personal keepsake. It also gave Tiny Tiptoes the chance to connect with shoppers face-to-face and see its collection in a physical retail setting, complementing the online shop where customers can usually discover the range.
Emma Bishop, co-founder of Tiny Tiptoes, comments: “Taking part in the Welwyn Indie John Lewis Pop-Up has been a fantastic opportunity for Tiny Tiptoes. It’s been lovely to bring our online collection to life in person, give shoppers the chance to explore our keepsakes and share the story behind what we do. We’re passionate about helping families capture those little moments that pass by so quickly, and it’s been wonderful to showcase our collection outside of our online store.”
Founded by occupational therapist Emma Bishop and her husband Michael, Tiny Tiptoes was born from a desire to help families capture those fleeting early moments in a meaningful way. The business has since built a range of keepsakes that put personalisation at the centre, offering an alternative to traditional baby gifts and memory books.
At the heart of the collection is the ABC Animals Starter Kit, which allows parents to create prints using their baby’s hand or footprint to complete adorable animal illustrations in an ABC keepsake book. The range also includes personalised keepsake prints and mess-free ink pads, designed so that ink never touches a baby’s skin.
To discover the Tiny Tiptoes collection, visit www.tinytiptoes.co.uk.
