Luxury British pushchair brand iCandy has announced its highly anticipated launch into Harrods, marking a significant milestone for the fourth-generation family business and further strengthening its presence within the premium UK nursery industry. This partnership brings together two names with a strong British heritage and a shared focus on quality, craftsmanship, innovation and exceptional customer experience.
Launching today, Harrods flagship Knightsbridge store will stock a curated selection from two of iCandy’s latest pushchair lines: the Peach 8 and Pip.
The launch into Harrods forms part of iCandy’s continued retail strategy, ensuring parents can experience its products in premium retail environments, supported by knowledgeable specialists and expert service.
The range available at Harrods will include Peach 8 Complete Bundles in a range of on-trend colourways, alongside Double Complete Bundles. The retailer will also stock the compact iCandy Pip stroller in a selection of stylish colour options.
Established in London in 1933, iCandy remains owned and directed by the same family and is today led by Joint CEOs Bradley and Warren Appel. From its beginnings in London’s fashion and manufacturing industry, the business has grown into a globally recognised premium nursery brand while retaining its British design and engineering heritage.
Cath Needham, Head of Sales at iCandy, comments: “Our launch into Harrods represents an incredibly exciting milestone for iCandy. As a fourth-generation British family business, we are immensely proud of our heritage and the reputation we have built over more than 90 years for design, engineering, quality and innovation.
“Harrods is internationally recognised for delivering an exceptional luxury retail experience, and we see a natural alignment between our two brands. We are delighted to introduce iCandy to Harrods customers and look forward to building a successful partnership together.”
The Harrods launch follows a significant period of product innovation for iCandy and represents a further step in the brand’s strategy to strengthen its global position within the premium nursery market.
iCandy will launch at Harrods, Knightsbridge, today 13 November 2026, on the Fourth Floor in the Childrenswear / Nursery Furniture & Prams department.
