Little Tikes seek Tikes Testers!

Toy brand launches its most fun job to date with thousands set to apply.

A UK toy maker is putting a call out to parents as it looks for kids to be part of its brand-new toy initiative. Only serious toy fans should apply as they’ll be required to put aside some serious toy-testing time!

Little Tikes is offering parents the chance for a much needed five minutes of peace and quiet this lockdown, as they launch Tikes Testers – a toy testing programme that sees the brand giving the floor to the voices they care about most to test out a range of new to launch and iconic toys, including the famous Cozy Coupe! Lucky winners will be surprised with an exciting package of toys to test out at home, before their reviews are published on the Little Tikes website, alongside a selection of fun snaps from the toy testing!

Parents with kids aged between six months and five years old can apply for their little ones to be part of new programme which is now open for applications. Little Tikes has made it really easy to apply, all parents have to do is simply share a photo of a special moment with their child on Instagram alongside a caption about what made the moment special, tag @officiallittletikesuk and include the hashtag #TikesTesters in the post.

Tikes Testers need to be fully prepared to unbox, test and feedback, meaning only genuine toy fans need apply! Could this be the best working from home job on offer this year? There are 20 spots up for grabs, so get snapping – Little Tikes is looking for something original and imaginative!

Michelle Lilley, Head of Marketing UK for Little Tikes said ‘We’re so passionate about the toys we make, and we know kids are passionate about play! It makes sense for kids to put our new and long-standing toys to the test, we want to hear what they really think! We’re excited to launch the programme; we’re expecting it to be really popular, especially as all kids who are selected get to keep the toys!’

Children should be aged six months to five years old – all other details can be found at The lucky winner will be contacted on Instagram and invited to be a Tikes Tester.

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