CYBEX has launched an exclusive new retail space at the city’s Glasgow Pram Centre.
Part of the store’s six figure refurbishment investment, the new look space has been designed as a retail destination where parents and young families can experience the CYBEX brand. With a floor space of 175 sq. metres, CYBEX’s stunning new side by side shop took six weeks to complete and has completely transformed the store’s under-utilised warehouse.
Showcasing CYBEX’s Platinum and Gold collections, the dedicated space incorporates three areas highlighting the stylish strollers, car seats and latest beautifully crafted fashion designs. With relaxing consultation areas and expert advice on hand from in store consultants, new parents will have the opportunity to try out the products, deciding on the best fit for their lifestyle.
Loved by celebrities and fashion-conscious parents, CYBEX pushchairs are both practical and stylish, combining luxury with convenient functionality, whilst its award-winning car seats are renowned for their innovative technology and safety.
Commenting on the launch, Luke Burns, UK GM at CYBEX said: “We’re thrilled to be launching our CYBEX space at Glasgow Pram Centre, strengthening our long-standing relationship with the store. It’s an important time for retail as stores start to reopen post lockdown and a wise investment for our brand to have this dedicated high street presence.
“Choosing your first travel system or car seat is a big decision and our commitment to the store will enable new parents to try out our products for themselves, making the right decision for their little ones.”
The Glasgow Pram Centre, which officially reopens its doors this Monday 5th April, has undergone a complete transformation during lockdown, with a newly refurbished showroom and specialist car seat fitting centre.
From its humble beginnings in the Barras Market 45 years ago, the family run business has grown significantly to become a destination store, attracting consumers from as far afield as Edinburgh and Newcastle. Addressing the challenge of lockdown head on, owners Keith and Nadia Stark have used the store’s closure to their advantage, preparing themselves for more positive times ahead on the high street.
Keith Stark, Managing Director at Glasgow Pram Centre adds: “It’s been a tough year for the high street and for many retailers. Fortunately, we have been able to rely on our e-commerce business during lockdown whilst making use of the store being closed to completely refurbish the space.
“We’re really proud to bring our exciting new offering to Scotland and beyond. Nothing beats the in-store experience when choosing nursery goods and we believe our customers will relish the opportunity to enjoy one to one consultations and product demonstrations once again.
“It’s clear that the CYBEX brand is a leader in car safety and they have quickly become the brand to watch for wheeled goods too. It was an obvious decision for us to partner with this aspirational brand, whose ethos perfectly matches ours.”
For further information about CYBEX go to www.cybex-online.com