MadeForMums Awards 2021 announced: Revealing how the Pandemic has changed parenting

The winners include a buggy for all-weather walking, a children’s bike and scooter rental service, a bottle steriliser that also cleans mobile phones, and bamboo eco nappies.

MadeForMums, the UK’s number one parenting site for product reviews, has announced the winners of the MadeForMums Awards 2021. The winners show the impact of new family habits and trends that have emerged over the past year.

Over 1000 products were put through a rigorous judging process involving a panel of expert judges and at-home trialling by 600 family testers.  The winning products are chosen based on a range of criteria including ease of use, effectiveness and value for money.

This year’s Awards reveal the impact of lockdown including an increasing trend towards products that enable families to enjoy nature and the great outdoors, to encourage children to come off screens, and the growing importance of sustainability and longer-lasting items to reduce landfill and waste.

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Winning products include online antenatal classes run by midwives and obstetricians, supporting parents-to-be who can’t attend classes in person; washable and resusable wet wipes helping to reduce the amount of wipes going to landfill, and glass feeding bottles that are BPA free and offer a more environmentally friendly choice than plastic.

Susie Boone, Editorial Director of MadeForMums, said: “Family habits and priorities have changed during the past tumultuous year. We’ve seen a real focus on sustainability and a rediscovery of the natural world that’s on our doorsteps including the simple pleasures of family walks. It’s fantastic to see this reflected in our award-winning parenting products this year, from a transforming high chair that lasts over 10 years, to scooters and coats made from recycled plastic waste. The innovation and imagination involved in parenting product design is incredible.”

The MadeForMums Awards are the most rigorously tested parenting product awards in the industry, recognising the best parenting products across 99 categories covering everything from buggies, slings and travel systems, to nappies, pregnancy essentials and bedside cots.

For the full article and list of award winners visit MadeForMums.

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