Silver Cross launches ‘Donate to Charity’ valet service

Brand joins forces with Baby Basics UK to help families in need.

Silver Cross is launching an exciting new initiative to support families in need while at the same time helping the environment. 

Continuing an ongoing partnership with Baby Basics UK, Silver Cross will introduce a unique “donate to charity” option as part of its Premium Valet & Service initiative. 

If customers choose this option, their used Silver Cross pram or stroller will receive a full valet and service free of charge. It will then be passed on to baby bank charity Baby Basics, who will donate it to a family in need through the work of their 51 centres. 

Cat Ross, CEO of Baby Basics UK, says: 

“We’re so delighted to see Silver Cross launch their pram valet scheme with the generous option of customers donating their used prams and strollers to Baby Basics. Prams are built to last and this service from Silver Cross encourages families to reuse and recycle, which is a mission we are passionate about in our work.” 

David Abbott, Director of Marketing at Silver Cross, adds: 

“As a nursery brand, everything we do is about future generations and our products have always been designed to stand the test of time. Through our new charity donation initiative, Silver Cross customers will be able to support families in need across the country, while helping to protect the world we live in.” 

Anyone wishing to keep their Silver Cross pram or stroller, either to reuse, resell or recycle, can still take advantage of the Premium Valet & Service. For a fee, they can book a service or valet (or both) and their pram or stroller will be returned as good as new! 

A Premium Valet & Service can be booked now via with the option to donate to Baby Basics UK available from June 1. 

Click HERE to view the Silver Cross Valet services video.

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