Thermos UK signs licensing deal with illustrator Rachel Ellen for new kids’ food and drink storage range
Thermos UK has signed an exclusive three year licensing agreement with popular children’s stationery and greetings card designer Rachel Ellen to create a unique FUNtainer range of bottles, food flasks and lunch bags.
The iconic Thermos brand will initially launch four themed children’s collections featuring illustrations that are instantly recognisable as Rachel Ellen creations. The cute, brightly coloured Dinosaur, Pirate, Mermaid and Unicorn collections will feature a FUNtainer Bottle to keep drinks cool for up to 12 hours, a FUNtainer Food Flask to keep foods hot or cold and a Lunch Kit for transporting packed lunches.
Rachel Ellen Designs was founded in 1997 when Rachel retired from a career as a professional ballet dancer and began hand painting greeting cards at her kitchen table. 25 years later the company is one of the leading publishers in the UK and recognised by many as market leader in the children’s greeting card, stationery and gift sector, distributed to more than 40 countries worldwide.
Rachel commented: “I’ve grown up using Thermos products, as my parents and grandparents did before me. I was therefore delighted to collaborate with such an iconic brand and use some of my best-loved designs to bring a children’s range to life. Everyone loves a fun food and drink container – kids and adults alike!”
Nick Kime, MD at Thermos UK said: “Thermos has been around for over 100 years and we actually launched our first children’s lunchbox way back in 1957 in the US when two million of our Roy Rogers design were sold. We have since remained at the forefront of innovation in the sector, continuing to develop the hottest and coolest products for people on the go and our FUNtainer products have been a best-seller in the UK since they were introduced almost 20 years ago. Partnering with Rachel Ellen is a natural fit for our brand, her instantly recognisable designs will resonate with children and their parents alike.”
The Rachel Ellen range from Thermos UK is BPA free and the FUNtainer Bottle and FUNtainer Food Flask come with a five year guarantee.