Medela’s Pregnancy and Breastfeeding Hero Lines Expand into John Lewis
Breastfeeding brand, Medela, is delighted to announce its essential and expert range of products dedicated to supporting women through pregnancy and breastfeeding has now expanded within major retailer, John Lewis.
The brand’s iconic maternity lingerie is now available on the retail giant, alongside their best-selling breast pumps and accessories. This exciting development makes it easier than ever for new mums to get all of their Medela essentials, taking them from bump to birth in a simple click of a button!
The supportive apparel range sits alongside Medela’s flagship range of pumps in John Lewis. An essential part of any breastfeeding kit, all Medela’s latest pumps include USB charging capabilities, and feature the brand’s exclusive Flex technology, which is clinically proven to produce 11% more milk. Mums can choose from the single electric Solo, the double Swing Maxi or Freestyle Flex.
John Lewis’ buyer said of the expanding collection:
‘We are so pleased to grow the Medela collection within John Lewis in stores and online. The brand is trusted by midwives and loved by mums across the country, so we are delighted to be able to offer mums even more essential items to support them through their journey into motherhood.’
The news follows wider developments for Medela as the brand also recently announced that its iconic Solo and Swing Maxi breast pumps are now available in key retailers Mamas and Papas and Argos, making it even easier for new mums to pick up their breastfeeding essentials.
Medela’s Sales Manager Patrick Sweeney, commented:
‘We are delighted to see the Medela bump to birth options expand within John Lewis, as well as launch on new retailers Mamas and Papas and Argos. Being able to offer new mums all the essentials they need through their bump to birth journey is really important to us, so to have these options available on further retailers is a really exciting development.’