The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023, is now open for visitor registration.

The whole industry can expect to be wowed with exclusive previews of all the hottest new toys, trends and themes for 2023, all whilst having invaluable face-to-face meetings with the wider industry under one roof. Visitors will also be able to access exclusive on-site retail offers. 

Taking place between the 24th-26th January, at Olympia London, Toy Fair is back for its 69th year and will play host to more than 250 exhibiting companies. Toy Fair will be the first opportunity of the year in the UK for visitors to get hands-on with thousands of exciting new product launches across a range of categories including construction, plush, licensed toys, tech toys, board games and puzzles, plus many more. 

Attendees from any of the past three Toy Fairs will today receive a Smart Link to their existing profile to make reapplying easier.

For a flavour of what to expect, see highlights from the 2022 show here.

Press Day will be on Tuesday 24th January and the dedicated Influencer Day will return for 2023 on Thursday 26th January. Toy Fair TV and the Demo Zone will also be back for Toy Fair 2023 so visitors can see some of the exciting new products in action on the many screens around the show or live from the Demo Zone, as well as on the exhibitors’ stands themselves.

The sold-out show is gearing up to be one of the busiest yet, with renowned names occupying the Grand and National halls, and visitors should also make sure they pay a visit to the Greenhouse Area which is full of exciting and innovative startups. 

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