Joie is excited to announce that it has signed a new official partnership with Manchester City Women’s Football Club, making them the club’s Official Family Partner.
As part of the new deal, Joie will see its logo on the back of the women’s first team playing shorts for all fixtures for the period of the partnership. Joie will also have the opportunity to interact with fans at every Women’s team fixture in a variety of ways, from offering exclusive prizes and experiences, to branded LED boards around the perimeter of the pitch. In addition, Joie will also have access to first team players for bespoke content production.
Founded in 1988, Manchester City Women became a professional side in 2013 and have since enjoyed eight trophy successes including four Continental Tyres League Cups (2014, 2016, 2018-19 and 2021-22), three Women’s FA Cups (2016-17, 2018-19 and 2019-20) and one Barclays Women’s Super League title (2016). Today the club is the home of some of the most promising women’s footballers, including Lionesses Alex Greenwood, Demi Stokes, Ellie Roebuck and Chloe Kelly, as well as an array of international talent with the likes of ‘Bunny’ Shaw, Hayley Raso, Alanna Kennedy and Deyna Castellanos.
Joie’s Managing Director, David Welsh, said; “We are delighted to be working with Manchester City – their commitment to family values and high standards aligns with everything that Joie stands for. We are immensely looking forward to exploring the full potential of this partnership and throwing the full weight of our support behind the women’s team at what is a very exciting time for women’s football.”
Gavin Makel, Managing Director, Manchester City Women, said “We’re delighted to announce our partnership with Joie today. Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.
“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”
