High street nursery brand, Mamas & Papas, has partnered with iconic home and lifestyle brand Laura Ashley to introduce a brand-new collection of travel solutions, interiors, and baby apparel. The 49-piece range is now available across the brands’ international stores and online.
Taking inspiration from Mamas & Papas’ innovative product design and Laura Ashley’s timeless prints, the carefully curated collection includes baby and toddler apparel, nursery interiors including bedding, and a selection of classic toys including a Rocking Horse and Ragdolls.
The range also includes two of Mamas & Papas’ best-selling travel pushchairs – Airo and Ocarro. The versatile pushchairs have been re-imagined with vintage Laura Ashley prints whilst retaining Mamas & Papas’ much-loved modern design aesthetic.
Nathan Williams, Chief Executive Officer at Mamas & Papas said: “As a like-minded brand with a strong British heritage much like our own, partnering with Laura Ashley demonstrates our ongoing commitment to providing parents and parents-to-be with unique products that are both stylish and highly practical. We look forward to launching the collection in-stores globally as well as online, delivered by the guidance and support of our expert colleagues.”
Sonia Kelly, Product Director at Mamas & Papas, said: “With a shared belief in the art of storytelling and a common commitment to exquisite detail, Mamas & Papas and Laura Ashley are the perfect pairing. Delving into Laura Ashley’s illustrious archives, we have selected iconic prints that could be re-imagined for a new generation and brought to life in a collection of heirlooms of the future.”
Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global said: “As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and likeminded global partnerships to celebrate our iconic prints from the past 7 decades. With family and home at the heart of both brands, this new partnership with Mamas & Papas is a perfect fit to introduce the Laura Ashley brand to new consumers with a special collection that we hope will be loved for generations to come.”
The partnership follows a busy period of brand collaboration and expansion for Mamas & Papas, including the announcement of its relaunch in Australia as part of a long-term ambition to become the global nursery brand of choice.
The clothing range is priced at £12-£35, toys at £10-£109, interiors product at £29-£89 and the travel range at £39-£949. The collection will be available online at lauraashley.com and mamasandpapas.com, in Next UK stores, and in Mamas & Papas stores worldwide including Taiwan, Greece, Hungary, Middle East and Philippines.