There’s great excitement at Smart Toys and Games HQ as the winners of the much-anticipated Independent Toy Awards have been announced. Smart Toys and Games successfully scooped two award wins including GOLD for SmartGames ‘Cats & Boxes’ in the Educational Games category and BRONZE for SmartMax ‘My First Build & Drive’ in the Construction category.

Now in its 16th year, the Independent Toy Awards enjoy unrivalled respect within the industry, thanks to being voted for by those at the sharpest end of the industry… the nation’s independent toy retailers. The awards scheme is uniquely positioned to host such awards due to its ever-growing network of over 900 independent toy retailers. 

Smart Toys and Games is thrilled to be recognised for two awards by this highly respected group of retailers and especially delighted to have been awarded gold in the educational games category for SmartGames ‘Cats & Boxes’. The popular compact game, which is suitable for ages 7 years +, challenges players to move the puzzle pieces one by one until all 5 of the furry friends are inside a box. Following the 60 challenges from easy to hard, the sequential puzzle game helps develop many cognitive skills, such as stimulating concentration, logical thinking, planning, problem-solving, and spatial insight.

Scooping Bronze in the Construction category, SmartMax ‘My First Build & Drive’ is the latest ‘My First’ set to be launched by SmartMax. This bestselling range introduces young children between the ages of 1-5 to the world of magnetism, encouraging logical thinking, motor skills and imaginative play from the very beginning. The simple, yet effective design of the ‘My First’ sets enable children of all ages to engage with the product and allows them to build their own unique constructions in a multitude of ways.  ‘My First Build & Drive’ is a 2-in-1 playset: Toddlers as young as 18 months can build & play and pre-schoolers from the age of 2-5 can enhance their skills as they try to build one of the constructions shown on the 24 picture challenge cards. 

Azaria PR

Commenting on their success in the recent Independent Toy Awards, Karen Clarke, UK Brand Director at Smart Toys and Games said:

“We are over the moon to have been recognised for two awards in this year’s Independent Toy Awards. Now in its 16th year, these awards are undoubtedly well respected within the industry and to have been selected by our independent retailers is a real coup! SmartGames ‘Cats & Boxes’ has been a hugely popular release for us this year, so we’re delighted it took the top spot in the educational games category and SmartMax ‘My First Build and Drive’ is a fantastic addition to the ever-growing ‘My First’ collection, so it’s fantastic to already be receiving the recognition it deserves!”

Sales enquiries are to be sent to uk@smart.be or call +44 (0)1903 885669

Receive the latest news to your inbox

We don’t spam! Read our privacy policy
for more info.