CYBEX is pleased to announce the appointment of Roland Auschel as its new Chief Sales Officer.

In his new role, he is responsible for all omnichannel sales platforms worldwide and reports directly to CYBEX CEO Johannes Schlamminger. 

He will further expand the brand’s already established premium positioning with strategic partners, strengthen the existing specialist retail partnerships and shape the transformation of the sales organization. 

Thanks to many years of experience and expertise in designing global sales strategies and organizations, Roland Auschel plays a crucial role in implementing CYBEX’s ambitious growth plans. 

Roland Auschel’s extraordinary career includes being part of the adidas Group for 33 years, most recently he was appointed as Chief Sales Officer and has held a position on the Executive Board for almost a decade.

“I have already been able to experience a success story intensively, and am looking forward to the great opportunity to contribute in shaping CYBEX’s new chapter,” says Roland Auschel, the new CYBEX CSO. “I firmly believe in achieving results with a regionally adapted sales structure with a strong partner landscape.” 

“We are at the beginning of the next major growth phase. With Roland Auschel, we will significantly accelerate the transformation of our global sales organization,” said Johannes Schlamminger, CYBEX CEO. 

“Roland Auschel is a very valuable asset for our company, and his appointment comes at exactly the right moment. He brings with him immense experience that we now need to achieve our next ambitious expansion and growth goals. We are very much looking forward to our future together!” says Martin Pos, founder and Executive Chairman of CYBEX. 

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