Yorkshire-based company, My Expert Midwife, is celebrating after its Totally Immense Dribble Defence has been named champion at this year’s Grocer New Product and Packaging Awards in the Personal Care category.
The innovative product acts as a nourishing and soothing barrier between baby’s skin and their dribble, preventing rubbing and chafing which can lead to skin irritation and rashes. The cream was tested by experts in midwifery and dermatology during its development, and received high praise from the judges at The Grocer who tested the line on their own babies and commented that it is “truly great product” and noted ‘there is nothing quite like it on the market!’
Lesley Gilchrist, Founder of My Expert Midwife commented: “We are absolutely thrilled that our Totally Immense Dribble Defence has been recognised as best in class in the prestigious Grocer Awards. We’ve worked hard to ensure our new baby skincare products soothe and relieve physical symptoms for newborns onwards and it’s a wonderful feeling to hear the incredible feedback from the panel of testers.”
The award-winning baby range joins the core range of naturally developed skincare products and supplements from My Expert Midwife which support parents-to-be from the minute they decide to try for a baby, through preconception, pregnancy and beyond.