Toynamics are delighted to announce the appointment of Nikita Semenov as managing director alongside a new hire and internal moves to help boost the company’s UK operations.

With over 16 years of experience in the global baby and children products sector, working on senior positions in children’s furniture and accessory companies, both in manufacturing and distribution. Nikita has moved to the UK from Germany after being involved in setting up a seven-figure children’s and junior furniture distribution company there. 

Nikita will be responsible for setting the strategic direction and driving continued growth for all Toynamics brands as he joins the senior leadership team.

Nikita commented: “I am thrilled to be joining the business during such an exciting time period, we have lots of untapped opportunities in the market and I am looking forward to meeting all our Toynamics new and existing customers at the upcoming London Toy Fair.”

Azaria PR

To support Toynamics UK & Ireland growth plans the business has also expanded their sales team with Julian Jones joining as a Business Development Manager. Focusing on new business across National and Key accounts, Julian joins with a wealth of experience in new business development across food to the music industry.  

Michelle Canada also joins the sales team as an Inside Sales Executive having been promoted from finance assistant. Michelle will be utilising her previous 7 years experience as a buyer to support key and national accounts. 

Dennis Gies, European Managing Director comments “Last year marked a significant phase of expansion for the Hape Group. We made substantial investments in our production facilities across Europe and greatly enhanced our manufacturing capabilities. This expansion has allowed us to introduce a new range of products: Baby and Children‘s Furniture. I am confident that our newly expanded Toynamics UK team will boost our growth in our wide portfolio range. While also supporting our existing customers with new and enhanced support.”

The team will be at Top Drawer, London this weekend, London Toy Fair, Nuremberg Toy Fair and Spring Fair so there’s plenty of chance to book in an appointment with the team by contacting

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