MAM Baby has appointed Damian Butler as the new managing director of its UK business.

Philipp Schoeller, CEO of MAM AG, Switzerland is very excited to introduce Damian into the UK business: “Damian brings more than 20 years of leadership and baby sector experience to the role having previously held senior positions at Mayborn, where he was responsible for driving UK and international growth across Australian, North American, European and Emerging markets”.

Damian steps into post with the business in a very strong position, holding a more than +50% UK market share in the bottles, teats and soothers category. Over the past 24 months, MAM’s premium product range has been responsible for delivering, circa +10% value growth to the market, outperforming competitors in the category.

He will continue the work led by Lisa Parkhill, who is stepping down after 30 years running the MAM Baby UK business, which has established MAM as the market leader in bottles, teats, soothers and extended offerings in breast care.

Damian Butler, managing director of MAM Baby UK, said: “MAM is a market leading brand with an exceptional and hard-earned reputation for providing stylish, design-led, premium quality baby care products, so when the opportunity came to lead the UK business it was an easy decision to make.

“The work led by Lisa over the past 30 years has established MAM as a brand that is truly trusted by parents across the UK. That’s reflected in the impressive growth the business has managed to achieve across the past 24 months, which has seen it significantly outperform the market, despite the challenges of a tough retail and economic environment.

“Our market leading position, and the trust we have built with parents over many years, puts us on an ideal footing to innovate and grow further. Bringing that innovation forward, to continue meeting the needs of parents at every stage of their feeding journey, will be a key focus for the business as we embark on an exciting new chapter. Our ultimate vision is to understand and answer babies’ and parents’ needs, so that they can enjoy the most wonderful experience of being a family.”

MAM was recently chosen as an official supplier to the NHS for the first time and will provide 29 separate product lines to the health service across the next two years under the categories of Infant Feeding Equipment, Accessories and Post Pregnancy Products. The major contract endorsement plays a key role in the business’s ambition to reach every pregnant mother giving birth under NHS care.

MAM AG has a clear growth plan, which also includes M&A activities to further strengthen its brand and international footprint.

Lisa Parkhill, outgoing managing director of MAM Baby UK, said: “I’ve been working closely with Damian over the past few months and am pleased to be leaving the business in such capable hands.

“A phenomenal amount of work has gone into establishing MAM as the market leading brand it is today. That’s down to the whole team, who have an unwavering commitment to providing parents with quality products they know and trust during some of the most special times of their lives.

“I’m proud to be leaving the business in such a strong position and look forward to seeing MAM continue to flourish under Damian’s leadership.”

First founded 48 years ago, all MAM products are researched and developed in partnership with experts, including more than 30 medical partners globally, ranging from physicians and midwives to development educators and pediatric scientists.

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