View an array of great new products alongside joining the team for their 25th Anniversary Celebrations.
Hall M, Stand: M6
As BabyStyle prepares for the upcoming Harrogate Nursery Fair in October, the company is poised to make a significant impact with a series of exciting new product launches and a grand celebration of its 25th anniversary.
One of the key highlights of BabyStyle’s presence at the fair will be the unveiling of the highly anticipated Oyster Gravity+. This new product is expected to resonate with today’s budget-conscious consumers and is a testament to BabyStyle’s commitment to innovation, even in challenging economic times. Attendees will also get an exclusive first look at the Oyster4, a next-generation stroller that builds on the brand’s reputation for quality and style.
Andy Crane, Managing Director, shared his excitement, saying, “We are eager to share the first prototypes of the Oyster4 with our amazing retailers. They’ve been looking forward to this upgrade, and it truly ticks all the boxes. The Harrogate Nursery Fair is the perfect opportunity to gather valuable feedback before going into production.”
In addition to these product previews, BabyStyle is set to introduce the latest addition to its popular egg3 collection: Chocolate Velvet. This new colourway, featuring a matt bronze chassis paired with rich, deep brown fabric, is expected to set a new trend in the market and attract significant attention at the fair. The Chocolate Velvet will be showcased alongside other fresh colourways for both the egg3 and eggZ strollers, a highlight that retailers are always eager to explore at the show.
Also on display will be the eggloo Potty, a product backed by their vibrant social community and designed to meet the needs of modern parents. Andy said “We’re absolutely delighted by the incredible feedback we’ve received from our egg family on Instagram and Facebook.
Their support and excitement have been instrumental in bringing the eggloo Potty to life. We’re thrilled that our retailers will be able to see it for the first time at the show and place their orders.”
However, the Harrogate Nursery Fair is not just about showcasing new products; it’s also an opportunity for BabyStyle to celebrate its 25th anniversary in grand style. To mark this special occasion, BabyStyle will transform its infamous gin bar into a champagne bar, offering a luxurious experience for attendees as they toast to 25 years of innovation and growth. The entire BabyStyle stand will be dedicated to celebrating this milestone and will also feature a secret room that promises an eggcellent surprise for visitors. “We’re incredibly excited to bring back the secret room this year,” said Andy. “Retailers should expect the unexpected. No photography will be allowed, as we want to keep the element of surprise alive for consumers when it comes to the launch.”
To further commemorate their silver anniversary, they will also release special edition strollers that capture the spirit of the milestone.
This year’s Harrogate Nursery Fair is more than just a trade show for BabyStyle; it’s a pivotal event that will help set the stage for the company’s future success. By showcasing their latest products, gathering valuable feedback, and deepening relationships with retailers, BabyStyle aims to ensure a strong start to 2025. The event also provides a unique platform to express gratitude to the nearly 40 retailers who have been with BabyStyle since its inception 25 years ago.
As BabyStyle looks forward to the next 25 years, the Harrogate Nursery Fair will serve as a launchpad for continued growth and innovation. The company is eager to collaborate closely with its retail partners to enhance in-store presence, create compelling content for product launches, and build momentum heading into the new year. “We’re incredibly thankful to our retailers for being on this journey with us. Their support has been vital to our success, and we’re excited to continue these partnerships well into the future. At BabyStyle, we’ve always believed in supporting our retailers rather than competing with them by selling direct, and we’re proud to offer great margins to ensure our mutual success.”
With a combination of exciting new products, celebration, and a strategic focus on future growth, BabyStyle’s presence at the Harrogate Nursery Fair is set to be a highlight of the event and a fitting tribute to a brand that has thrived for 25 years.
Tel: 01509 816444
Email: info@babystyle.co.uk
babystyle.co.uk
