Expanding from Moses baskets, Clair de Lune is evolving to offer complete baby solutions, enriching customer experience and driving growth through a diverse selection of products.
Founded in 1943, Clair de Lune has been a cornerstone in the nursery industry for decades. The company’s journey took a significant turn in the 1970s when they introduced Moses baskets to their product line, inspired by a sourcing trip to Paris. Since then, Clair de Lune has become renowned for pairing these baskets with award-winning dressings, creating a perfect blend of style and functionality. Their dedication to quality and innovation has led them to supply Moses baskets to some of the UK’s largest nursery retailers.
Clair de Lune remains a proud family-run business, guided by a team of dedicated parents who truly grasp the challenges of selecting and using baby products. This unique perspective has been instrumental in shaping the company’s evolution and expanding their product range.
Building on their iconic Moses baskets, Clair de Lune has diversified into several key categories to better support families through every stage of early childhood. Their product offering now spans essential categories such as cot beds, changers and feeding. Launched last year, the Clair de Lune furniture lines combine style with practicality, ensuring that each piece meets the highest standards of functionality and design, with more set to launch later this year.
Looking ahead to 2025, the company is set to venture into the travel category, reflecting on their commitment to addressing the needs of modern families on the go. The Clair de Lune team will be showcasing their new collection of everyday 2-in1 Travel Systems at the Harrogate Nursery Fair this year, head down to Hall C Stand 13 for a closer look.
Clair de Lune has long been celebrated for its classic pretty pinks and baby blues. However, with the introduction of their new collection, a fresh era has begun. Building on the success of their Organic Collection launched in 2022, Clair de Lune has embraced the new-neutral trend, reflecting a shift towards more contemporary, versatile designs. This evolution reaffirms the brand’s position as a beloved choice for families, seamlessly integrating into modern living spaces. By aligning with current trends while maintaining their commitment to quality, Clair de Lune continues to be a favourite among parents, offering products that blend beautifully with today’s aesthetics.
Clair de Lune has not only updated its product range but also refreshed its brand image. Moving away from softer pastels, the brand now features a bold new look with vibrant blues and oranges. This change reflects the evolving nature of Clair de Lune’s offerings, creating a playful look that’s enjoyable to browse.
Clair de Lune’s expansion into diverse baby solutions highlights their ongoing commitment to innovation and quality. With a refreshed brand image and new product lines, they continue to enhance the parenting experience. Visit Clair de Lune at the Harrogate Nursery Show this year to explore their classic favourites and exciting new offerings, they’ll be showcasing in Hall C at Stand 13. Get in touch with sales@clair-de-lune.co.uk for an appointment or just pop by on the day.
sales@clair-de-lune.co.uk
www.clair-de-lune.co.uk
