Stylish and affordable nursery brand, Ickle Bubba, is celebrating ahead of the festive season with sales 33% up on previous Black Friday weekend records.
Commenting on the company’s record-breaking performance, Managing Director Ieuan Rowell, explains, “We’re thrilled to see continued improvements to our online shopping experience resulting in the highest ever grossing day on our website – an achievement that is becoming increasingly difficult to do as we scale, but one that the team keeps delivering on.”
As an omni-channel brand, Ickle Bubba has focussed on strengthening its relationships with UK nationals; exploring exclusive product ranges and leveraging their likeminded customer base through strategic partnerships.[JS1] As a result of its efforts, the brand has seen exceptional growth across some of its key national partners, with triple digit growth reported on Boots, Argos and Very.co.uk as part of the brand’s commercial strategy.
Nursery retailer and wholesaler, Ickle Bubba, has launched a multitude of products over the past year, including the innovative Flip Magic Fold Highchair and the brand’s latest addition, the Virgo Tandem Travel System, these have all aided the expansion of its competitively priced range. Rowell goes on to explain, “The recent expansion of our product range is now delivering material, incremental growth. I’m thrilled to report company wide sales are up by 10% over the November trading period against previous year, showing that these additions to range are being instrumental in further growing the business in key trading periods.”
The Ickle Bubba team will be having a well-deserved Christmas break before heading into January sales and preparing for the coming financial year.
