Clair de Lune, a trusted name in baby bedding and nursery essentials, is delighted to announce the acquisition of East Coast Nursery, including its well-respected East Coast and Silvercloud brands.
Bringing together two heritage nursery brands, this exciting move strengthens Clair de Lune’s commitment to providing high quality, beautifully designed products for families across the UK.
Eric White, joint founder and long-time owner of East Coast Nursery who has been awarded both the Nursery and Pre-School Lifetime Achievement Awards shares his confidence in the transition: “Having worked with Clair de Lune’s parent company in the past, I know they’re the right fit to carry the East Coast brand forward and build on its strong reputation.”
With over 65 years of history, East Coast Nursery has been a trusted choice for generations of families. Eric extends his heartfelt thanks to the dedicated staff and loyal customers who have supported the brand over the years.
Hadley Pollard, Managing Director of Clair de Lune, reflects on the company’s growth: “Over the past five years, we’ve taken Clair de Lune to new heights, and this acquisition is the next step in our journey. We’re excited to honour East Coast’s legacy while bringing even more high-quality nurseryproducts to parents across the UK.
“As part of this transition, we are pleased to welcome Anna Wilkinson, who brings extensive retail experience from her time as a buyer at Mothercare and Toys ‘R’ Us and has successfully led Silvercloud with East Coast for 15 years. Hadley adds, “Anna’s expertise and passion for the industry make her a fantastic addition to our team, and I look forward to working alongside her.”
This marks the beginning of an exciting new chapter for Clair de Lune, ensuring families across the UK continue to enjoy the trusted nursery products they know and love now with even more to offer.
