The GSG board reflect on an incredible 12 months.
As we march into the month when we celebrate women globally with International Women’s Day this weekend and honour all the mums on Mother’s Day in a few weeks, the fast-growing family brand Green Sheep Group (GSG) is taking a moment to celebrate its empowering and effective board that not only boasts a strong female presence, but is also led by parents – it’s no wonder the brand is flying.
Almost a year on from appointing its now 50% female board GSG is delighted to report strong results, a number of key improvements and the positive morale it has successfully created at the core of the business. It’s a team effort at GSG, but those at the helm are confident its progressive approach to the new board announced last year has paid dividends.
Speaking about the strong female presence, board member Jamie Jillard, Marketing Director at GSG said: “Particularly in our sector where a huge proportion of our audience is female, it keeps us true to our customer. We think like them, create products for them, because we are them.
She continued: ‘But it is important to highlight, it is not just the female members of the board, every single board member is a parent and has their own first-hand experiences to bring to the table, which helps to inspire everything we create for parents, baby’s and families around the world.”
Finance Director Lianne Bishop, added: “Our hope is that by having a 50% female board shows the progression opportunities available at GSG and our commitment to supporting talent. And more broadly that working parents, whether male, female, full time or part time can thrive within the right environment.”
With an 19-year heritage, GSG is the home of two iconic parenting brands. Snüz, which pioneered the bedside crib category when it launched the iconic SnüzPod and The Little Green Sheep, which promises a truly natural nursery. GSG has experienced phenomenal success over the years, but the team is always looking ahead. With plans for further investment in recruitment, GSG will continue to focus on the future, leading the charge on product innovation and excellence to continue to deliver unsurpassed quality to its retailers and parents.
The female powerhouse making up half of the board at the fast-growing nursery brand is super proud of the results so far. Touching on the sales in the last year, Rosie Pritchard, Sales Director at GSG said:
“We’ve had some incredible highlights over the past year, including a record-breaking month which saw an all-time high for us as a business across our core baby’s first bed products, SnüzPod, SnüzPod Studio, SnüzBaskit and The Little Green Sheep Moses Baskets. We’ve also seen fantastic growth in the Moses basket category in particular, up 31% YoY in January 2025, showing that parents still value this parenting staple.”
2025 is set to be the most momentous year yet with the brand working on an exciting collaboration, as well as having just unveiled the 5th generation of its bestselling bedside crib, the SnüzPod. Joshua Worrad Product Director said “We couldn’t be prouder that SnüzPod has been supporting parents for over a decade now. With each generation, the team continues to innovate and with our international partnerships across US, Australia, New Zealand and Europe, we are supporting more parents than ever before globally.”
Leading the charge, Paul Maurice, CEO at GSG added: “The new board has been a breath of fresh air and created a balanced and inspired team. Our biggest responsibilities as the board are to provide stability for the team through the running of the business itself, to give the team direction through open and honest communication and to nurture a positive culture so that we can all have fun and enjoy the ride! Reflecting on the past 9 months, I think it is fair to say that we have taken those responsibilities to heart with exciting results.”
