The judging of the Baby Products Industry Association’s 2025 industry trade awards, sponsored by Nursery Today (previously known as the BANTAs) took place earlier this month and the results were announced at the end of the BPIA’s Annual General Meeting on 17th June 2025 at the Hilton Hotel Kensington.
The new awards format was open to the whole industry and provided manufacturers and suppliers with the opportunity to gain industry-wide recognition for their products.
The results are as follows:
Car Seats
Winner – CYBEX Cloud T i-Size
Highly commended – Cosatto Acorn i-Size Rotating Family Bundle
Wheeled Goods
Winner – BabyStyle Oyster4 Stroller
Highly commended – Cosatto Giggle 4 Car Seat Bundle
Carriers and Slings
Winner – BabyBjörn Baby Carrier Harmony
Nursery Furniture
Winner – CYBEX Click&Fold 4-in-1
Feeding, Weaning & Soothers
Winner – Borrn Germ-repellent Silicone Soother
Highly Commended – Vital Baby Cups & Feeding Range
Baby Sleep & Care
Winner – Love to Dream Sleep Machine
Highly Commended – Love to Dream Swaddle Up
Environment & Sustainability
Winner – Vital Baby EarthSmart Range
Best New Innovation
Winner – CYBEX Anoris T2 i-Size
Highly Commended – Vital Baby EarthSmart Range
For the first time, the BPIA presented the Golden Rattle Award to recognise an exceptional contribution to the UK’s nursery industry. There was fierce competition leading to three shortlisted nominees:
- Leonie Hayward of Cheeky Rascals
- Ouvrielle Lindfield Roberts of Folk & Thread
- Debra Tucker of Red Kite Baby
The award was presented to Ouvrielle Lindfield Roberts for her work in developing a Code of Practice for baby sleep bags whilst working alongside her husband, co-founder of The Gro Company. Ouvrielle has a passion for safer sleep which continues with new brand Folk & Thread, gifted products to families living in temporary accommodation and creating the Better Sleep project with partners Lisa Joyce and Maire Evans, meaning families who would not ordinarily have access to safer sleep products can now sleep safely.
Marc Hardenberg, chair of the BPIA, stated “We would like to express our thanks to all who entered products in the BPIA Awards and submitted nominations for industry colleagues. Choosing the winners was tough and we extend our congratulations to those selected.
We also extend our thanks to Charles and Fiona at Cirro Fulfilment for taking delivery of the shortlisted products and providing facilities for the judging”.
