The BPIA welcomed more than 70 members and non-members to its AGM, seminar and networking event in central London last week with professionals from all aspects of the industry attending.
Cecile Bellec, BPIA member Love to Dream, commented: “Thanks for a fantastic event and awards. The seminar sessions were brilliant. It was the first time that Ellen and I attended and we absolutely loved it. It’s definitely a tradition we would love to continue!”
Marc Hardenberg, chair of the BPIA gave a brief overview of the Association explaining that there had been a 50% increase in membership in the last two years, placing the BPIA as one of the largest nursery industry trade associations in Europe. He also explained new membership initiatives and partnerships which make the Association more inclusive to retailers and service providers stating: “The more members we have with a collective industry interest, the stronger the voice of the trade association when it comes to lobbying for change. Many of our partners offer discounts and benefits which makes membership even more valuable to everyone in the industry.”
Julie Milne, general manager of the BPIA, gave a brief update on the revision of the Furniture and Furnishings (Fire) (Safety) Regulations 1988 explaining how after nearly two decades of lobbying for change we are finally reaching a conclusion with the majority of baby products being removed from scope, scheduled for introduction in October this year. Members wishing for more information about this should contact Julie directly.
The three seminars presented were warmly welcomed with the majority of attendees commenting that the content was informative and useful. Stefan Eipeltauer of ARKid Studio explained the process of 3D product imaging and how it creates an immersive shopping experience for customers, increasing sales and potentially reducing product returns.
Adam Woodgate of The Insights Family gave an interesting overview of today’s new parents and what their priorities are when choosing products for their babies. Interestingly, whilst technology is still very much key, parents are choosing creative activities and less screen time for their children with a rise in popularity for activities such as reading and audio books.
Lauren Whyman of Generation Media concluded the seminar programme with an insightful explanation of the four key types of buying behaviour among parents and how best to target marketing for each mindset. For example, those searching for a bargain, are not necessarily willing to compromise on quality, but are more likely to purchase if there is an offer to be had. Also, that men tend to be less brand loyal than women.
All of these presentations are available to BPIA members on request.
The day’s events cumulated in the BPIA’s industry Awards with winners announced, followed by networking drinks and nibbles.
Julie Milne comments: “We are delighted that so many people came along to find out more about what the BPIA has to offer – and enjoy networking and catching up with industry colleagues at the same time. There was a great atmosphere and we hope that the fantastic feedback we have received will encourage even more people to attend next year.”
For more information about joining the BPIA contact Christine Scippo – christine@b-p-a.org
