Mothercare plc is pleased to announce a new license agreement for Turkey, with Ebebek Mağazacılık A.Ş.
In Turkey, Ebebek has around 280 stores and an on line business producing revenues of around £400m, together with 3 stores recently opened in the UK. The new license agreement will give Ebebek the exclusive right to use the Mothercare brand in Turkey on products either designed and sourced by Ebebek or Mothercare for a period of 10 years. It also gives Mothercare the right to re‐brand certain Ebebek own brand products with the Mothercare brand and sell outside of the territories where Ebebek trades.
Clive Whiley, Chairman of Mothercare, commented: “Today’s agreement following on from our joint venture with Reliance Industries announced last year is further evidence of the strength, inherent value and global appeal of the Mothercare brand and the value it can add, with businesses that are already market leaders in their territory. We look forward to working together with Ebebek to establish Mothercare as an important part of their business.
“We are in discussions with several other parties to further restore critical mass alongside delivering our other core objectives. The underlying business continues to prove its resilience, and the strength of the brand is evident from the interest it generates and the ongoing discussions with other potential strategic partners.”
