The Harrogate International Nursery Fair returns today to the Harrogate Convention Centre, bringing together the best of the sector for three lively days of innovation, networking and inspiration. Free to attend for those working in the nursery trade, the Fair is renowned as the UK’s leading nursery trade showcase for everything from prams and car seats to nursery furniture, feeding solutions, safety products, toys and accessories.
The show will fill Halls A, B, C and M, creating a vibrant marketplace where established global players stand shoulder to shoulder with exciting newcomers. For visitors, this means the chance to see tried-and-tested favourites alongside the very latest brands breaking into the market. Big names such as BabyStyle, Venicci, Clair de Lune, Joie, Nuna, Maxi-Cosi, Graco, Hauck, iCandy, VTech, CuddleCo, Cybex and Done by Deer to name a few, with the much-anticipated return of Silver Cross adding an extra buzz. At the same time, new exhibitors including Bababing!, Nora Baby, Membantu and Petit Wagon (among many more) are preparing to make their debut, bringing fresh thinking and clever products designed for modern family life.
It is this unique blend of heritage and innovation that gives Harrogate its reputation as a must-attend event. Exhibitors use the Fair not just to display their ranges but to launch brand-new products and demonstrate them in action. Hands-on experiences are a huge draw, giving retailers and buyers the chance to test functionality, compare features and gather direct feedback. For some companies, this is the moment they’ve been waiting for all year, with smaller fledgling brands also keen to use Harrogate as their platform to shine.
“Harrogate is the heartbeat of the nursery industry in the UK. It’s where retailers come not just to see the latest innovations, but to reconnect, share ideas, and set the tone for the year ahead”
The enthusiasm from exhibitors reflects how central the event has become to the nursery trade. Andy Crane, Managing Director at BabyStyle, captures this perfectly: “Harrogate is the heartbeat of the nursery industry in the UK. It’s where retailers come not just to see the latest innovations, but to reconnect, share ideas, and set the tone for the year ahead.” That sense of connection and community runs through the Fair. Harrogate is as much about the conversations and relationships as it is about the products themselves. Lorretta Owen, Managing Director of independent retailer Jolly Tots, agrees: “Harrogate is such a great chance to catch up with everyone in the industry, especially those we usually only chat to over email or on the phone. It’s also the perfect place to see all the latest products, colours, and exciting new launches.”
For retailers, the show offers a unique opportunity. Faruk Giray, UK Country Director of ebebek, explains: “The chance to exchange ideas and experiences with peers in the industry is one of the unique values of Harrogate. It helps us understand not only what is trending but also the real challenges and opportunities that all industry players are facing.” This spirit of shared learning ensures the show isn’t just about commerce but also about shaping the future direction of the sector.
Cybex is also preparing for a major presence. General Manager Luke Burns highlights why Harrogate is a priority for them: “Harrogate Nursery Fair is a key event for our industry. It’s a valuable opportunity to connect with customers and showcase our latest ranges and products. The fair brings together the most trusted names in the sector, so it’s an important platform for CYBEX to be part of. It’s a great chance to strengthen relationships and reinforce our commitment to delivering products that combine safety, functionality, and design.”
Beyond the bustling stands and demonstrations, the Fair is also renowned for its after-hours atmosphere. Each year, networking continues into the evening, with exhibitors hosting informal gatherings where conversations flow and partnerships are cemented. In 2025, BabyStyle, Venicci and Cybex are all expected to play host to after-show events within the halls, offering valuable opportunities to strengthen ties in a relaxed setting. These occasions often prove just as fruitful as the business conducted on the show floor, with many long-term relationships beginning over a drink and a chat.
For anyone involved in the nursery trade, the Harrogate International Nursery Fair remains unmissable. It is the only event in the UK where so many brands, products and industry figures come together in one place, and the ability to see, touch and compare items first-hand makes it invaluable. Whether you are a retailer in search of your next bestseller, a supplier hoping to meet new partners, or simply someone who wants to stay at the forefront of the sector, Harrogate offers the perfect platform.
The Fair’s magic lies in its mix: the established brands provide stability and reassurance, the newcomers inject excitement and new energy, and the conversations that happen along the way set the pace for the year to come. As October approaches, the anticipation is building, and once again Harrogate is ready to live up to its reputation as the beating heart of the nursery industry.
