iCandy, renowned UK-based family business and luxury pushchair and nursery goods manufacturer known for its commitment to supporting families, is extremely proud to announce the continuation of its partnership with the UK’s leading perinatal mental health charity, The PANDAS Foundation.
Since first joining forces in November 2024, iCandy’s support has helped PANDAS provide vital, free mental health services for parents, carers and families across the UK.
- Thanks to iCandy’s donation and commitment to the partnership, PANDAS has been able to:
- • Recruit, onboard and train 65 new volunteers
- • Support 700 parents and carers in need via their helpline call-back system
- • Offer peer support to 950 parents and carers attending PANDAS groups
- • Reach more than 20,000 parents via social media awareness campaigns linked to iCandy (not including additional reach through stories, Facebook, LinkedIn, or iCandy’s own channels)
- • Roll out three new vital, free resources for parents, carers and networks, available any time online
Beyond financial support, the iCandy team has gone the extra mile – quite literally. In May 2025, a group of dedicated iCandy employees completed the gruelling Three Peaks Challenge, raising over £3,500 for PANDAS. This inspiring feat demonstrates the shared commitment between iCandy and PANDAS to make a tangible difference in the lives of families navigating perinatal mental health challenges
Bradley Appel, Joint-CEO of iCandy says “We’re honoured to continue our partnership with The PANDAS Foundation, an organisation that plays an essential role in supporting the mental well-being of parents and carers. At iCandy, we believe every family member deserves compassion, care and understanding and we’re proud to contribute to making these critical resources more accessible. Together with PANDAS, we hope to help break down the stigma surrounding mental health for parents and carers, particularly for fathers, so that no one feels alone on their journey.”
The partnership was originally launched on International Men’s Day, recognising the often-overlooked mental health struggles of fathers and male carers. PANDAS is proud to support dads and male carers with their services, an important area as, sadly, the mental health of dads can be very stigmatised. Fathers play a critical role within families and whilst attention is paid (quite rightly!), both physically and from a mental health aspect for mothers during and beyond the maternity period many fathers’ mental health is not acknowledged or considered and is often overlooked. The PANDAS Foundation and iCandy are proud to help break these stigmas and encourage more fathers and male carers to seek the mental health support they need and deserve.
Annie Belasco, CEO of PANDAS says “We have had a fantastic, united and impactful relationship together with iCandy over the past year. We’ve been blown away by the dedication from iCandy’s internal teams both professionally and personally in their own fundraising mission. Their incredible Three Peaks Challenge showed us once again how committed their team is to be supporting our mission. Together, we will keep working to make sure parents, carers and families know they are never alone. iCandy have truly embedded their brand into our cause with heart and drive.
“We are delighted to be continuing our partnership with iCandy. Their heartfelt approach and dedication to families has already had an extraordinary impact, from enabling us to expand our volunteer base and support more parents in need, to helping us raise awareness on a national scale.”
With demand for perinatal mental health support continuing to rise, iCandy’s ongoing commitment will help PANDAS grow its reach, expand its services and ensure thousands more parents, carers, and families across the UK can access the free, life-changing support they need.
To find out more please visit www.pandasfoundation.org.uk
