Allergy UK-certified products roll out in 300 ASDA stores nationwide from 21 November 2025.
Scottish eco-innovation brand Dew Products has secured a major national listing with ASDA, bringing its pioneering safer cleaning and care technology to one of the UK’s largest supermarket chains, signalling broader growth across baby, home and pet care categories.
Produced and made in the UK, the new Dew Baby Care range gives parents peace of mind with formulations certified by Allergy UK. At its heart is the Dew Disinfectant Baby Bottle Sterilising Water, a 100% natural, alcohol-free, safer alternative to traditional sterilising liquids or tablets. Using Dew’s electrolysed water technology, it creates a tiny, but important amount of hypochlorous acid (HOCl), the same compound naturally produced by our immune system, which is 99.99% effective against bacteria, viruses and fungi that may be contaminating baby bottles, teats and feeding accessories without the need for rinsing. The result is a safer, faster and environmentally friendly way to keep feeding equipment hygienically clean while being gentle on little ones and the planet.
The baby range is complemented by Car Seat & Stroller Cleaner and Toy & Surface Cleaner, offering parents a safer, sustainable and effective alternative to traditional baby care and household cleaning products, without compromising performance.
“We’re incredibly proud to be the first baby care brand on ASDA’s shelves that is certified by Allergy UK and champions a truly responsible ethos,” said Erik Smyth, founder of Dew Products. “Our expansion across baby, home and pet care shows that families no longer need to choose between effectiveness, safety and sustainability.”
This landmark listing reflects Dew Products’ growing presence across UK retail. The Dundee-based manufacturer now offers a complete range of environmentally responsible, safer cleaning, personal-care and pet solutions trusted by households, professionals and facilities nationwide.
Driven by a mission to offer an alternative to harsh chemical cleaning with safe, science-led technology, Dew Products’ formulations are Allergy UK-certified, vegan, cruelty-free and produced using low-impact, refillable packaging systems, combining innovation with environmental responsibility.
All refillable and available as 250ml OR 65ml (perfect for travel and baby change bags).
