Dote, the world’s first AI-powered smart baby monitor for home, car and stroller, has announced the appointment of consumer tech powerhouse, Avril Murphy, to the role of CEO as it prepares for its global launch in 2026.
Avril brings decades of experience scaling and transforming global challenger brands across baby tech, health tech and connected home, and steps into the CEO role as the brand enters a pivotal transition stage – moving from pre-revenue startup to a commercial business.
Avril Murphy, CEO, Dote, commented: “Having launched and scaled consumer technology brands globally, I’ve seen firsthand how the right technology can transform people’s lives. Since joining Dote, I’ve been continually impressed by what founder Stephen Senior and the team have built – the technology, the vision and the passion to fundamentally change how parents experience the early years of parenthood.
“To be in the trusted position to now lead this innovative company forward is a real honour, especially given how critical the next 12 months are.”
In her new role, Avril’s immediate priorities include delivering a flawless 2026 global launch, scaling a world-class team, and overseeing Dote’s current fundraise to fuel its ambitious growth trajectory.
Underpinning all of this is Dote’s evolution from a hardware company to an AI-driven platform that delivers personalised parenting guidance. Dote’s AI monitor learns each baby’s unique sleep, safety and behavioural patterns, offering personalised guidance for parents.
During her enviable career, Avril has built multiple international businesses from the ground up across US, EMEA and APAC markets, creating scalable operational frameworks that improve EBITDA.
It is this expertise that Dote founder, Stephen Senior, recognises as the catalyst that will propel the Manchester-based firm into a global leader: “Without a doubt, 2026 is the biggest year of Dote’s life, and Avril is absolutely the right person to be leading us all at such a crucial junction.
“From growing our retail partnerships and subscriber base to assembling a top team, Avril is focused on delivering the growth and market presence both the company, and the parents it will support, deserve.”
Dote has secured partnerships with major retailers including Target Inc, Amazon and Go10 in the UK who will be supplying to John Lewis, Currys, Mamas & Papas, Selfridges, and Very, giving the firm immediate access to millions of parents.
Avril Murphy continued: “I’ve spent my career in consumer technology, and I can honestly say, I’ve never been more excited about a technology and its potential impact. We’re at an incredible inflection point where AI, machine learning hardware and software, and a genuine market need have converged.
“We’ve personalised every aspect of modern life except the one that matters most – raising our children. Parents get Netflix recommendations tailored to their viewing habits, workout plans customised to their fitness level, apps that help you bring plants back to life. But when it comes to understanding their baby’s sleep patterns, developmental milestones or safety needs – they’re given generic guidelines and left to figure it out for themselves.
“The parents we speak to are exhausted by the anxiety of generic conflicting advice and the limitations of current products. That’s what Dote changes. We’re using AI to deliver truly personalised guidance based on each child’s unique patterns and each family’s specific circumstances. That’s worth building a company around.”
For more information on Dote’s investment round contact investors@dotebaby.com.
For more information on Dote, please visit www.dotebaby.co.uk/
