With the wheeled goods category continuing to grow and evolve, what better way to showcase the variety of products that are currently available than in one place within Nursery Today’s supplement covering all things ‘wheeled’!
As a staple nursery category for many retailers, brands continue to demonstrate that they offer a variety of options to suit every parents’ wants, needs and desires for their chosen set of wheels.
Whatever your customers are seeking, this fast-moving sector delivers on every front creating the perfect ‘trophy’ item for parents to push!
FEATURED BRANDS: hauck, Red Kite, Cybex, Joie, iCandy, Nuna, BabyStyle, Cosatto, Venicci, Mercedes-Benz.
RETAIL: Over on page 10 we catch up with Chelsea Baby Director Raj Sanghera who has a front row view of the rapidly evolving wheeled goods market. From compact travel solutions and folding carry cots to the growing influence of social media and changing consumer expectations, he shares how today’s parents are shopping, what innovations are making the biggest impact, and why in-store experiences continue to play such an important role in the buying journey.
COVER STORY: hauck’s Fly N Care is a compact all-in-one travel buggy designed to make every family journey feel lighter, easier and more comfortable from day one. Find out more over on page 6.
CONTRIBUTOR: Scott Blease, Founder of Plan A Product Development (starting on page 26) explores how thoughtful product development and creative engineering are helping to shape the next generation of wheeled goods solutions.
SUPPLIER INTERVIEW: This issue we catch up with Damon Marriott, Head of Product Management at Joie, who discusses on page 10 the growing demand for compact convenience, the importance of style and functionality, and how innovation continues to shape the future of pushchairs and strollers.
