BIBS and Etta Loves are delighted to introduce a new limited-edition collaboration: a beautifully curated black-and-white newborn gift set, thoughtfully designed to support early visual development and bring comfort from day one.
Copenhagen-born baby brand BIBS and UK-based sensory brand Etta Loves have joined forces to launch a limited-edition collaboration celebrating early visual development and purposeful design for newborns.
Bringing together Etta Loves’ science-led, high-contrast muslins with BIBS’ iconic dummies and ivory-and-black polka dot designs, the curated gift bundle is rooted in what newborn babies can actually see during their earliest months.
Etta Loves is known for its research-backed approach to infant vision, working alongside experts in orthoptics to develop high-contrast patterns scientifically designed to support visual engagement from birth. BIBS, internationally recognised for its timeless Danish design and trusted baby essentials, shares a commitment to combining functionality with aesthetics that feel considered and enduring.
Together, the brands have created a co-branded newborn gift set including:
• A 3-pack of Etta Loves high-contrast muslins
• A 2-pack of BIBS ivory and black polka dot dummies
• A coordinating BIBS polka dot dummy boxCreating a premium, design-led gifting proposition for modern parents.
The collaboration is live now at www.ettaloves.com
