Inside Out Toys is delighted to announce that it has been appointed the UK distributor for iconic French toy brands Vilac and Jeujura, taking over UK distribution from Hippychick.
The new partnership further strengthens Inside Out Toys’ growing portfolio of premium children’s brands and follows the company’s recent appointment as UK distributor for Wheelybug, Trybike and CoConuts helmets.
Founded in the Jura region of France, Vilac has been creating beautiful, timeless toys for generations and is particularly renowned for its distinctive design, traditional craftsmanship and enduring appeal.
Inside Out Toys will initially launch Vilac with a collection of the brand’s iconic Vintage Ride-On Cars, available to UK trade customers through the Inside Out Toys trade website. A carefully curated collection of Vilac wooden toys will follow, with further details of the range to be announced shortly.
The partnership also sees Inside Out Toys take over UK distribution of Jeujura, a distinctive French brand with a strong heritage in traditional wooden toys manufactured in France. Inside Out Toys and VILAC SA see significant potential to develop awareness and distribution of Jeujura within the UK market, with further details of the UK range to be announced in due course.
Julian Garner, Director of Inside Out Toys, commented:
“We’re absolutely delighted to be working with VILAC SA and to be taking responsibility for both Vilac and Jeujura in the UK. Both brands have a wonderful heritage and a real commitment to beautifully designed, quality toys.
“Vilac’s Vintage Ride-On Cars are such iconic products and we’re very excited to be making them available to UK retailers through Inside Out Toys. We’re also looking forward to developing a carefully selected collection of Vilac wooden toys for the UK market.
“Jeujura presents another exciting opportunity for us. Its traditional French-made wooden toys have a strong identity of their own and we believe there is considerable potential to introduce the brand to a much wider audience of UK retailers.
“Both Vilac and Jeujura are a fantastic fit alongside the other premium children’s brands in our portfolio, and we’re looking forward to developing their presence in the UK.”
Cédric Pouthier, Sales Director – France & International Markets, VILAC SA, commented:
“We are delighted to be working with Inside Out Toys as our UK distribution partner for Vilac and Jeujura. Their experience within the toy market, strong relationships with independent retailers and passion for quality children’s brands make them an excellent partner to continue developing Vilac in the UK, while also creating new opportunities to build awareness and distribution for Jeujura.”
Inside Out Toys will support both brands with its established UK sales agent network, trade marketing and customer service, providing retailers with an easy route to order the collections alongside the company’s wider brand portfolio.
The Vilac Vintage Ride-On Cars are available to order from Inside Out Toys now, with a curated collection of Vilac wooden toys to follow. Further details of Inside Out Toys’ plans for Jeujura will be announced in due course.
