The Puppet Company has announced that it is a finalist in three categories in the Retail Gazette (RG) Retail Excellence Awards – awards that are designed to recognise the very best in the retail sector.
The company has been shortlisted among the finalists in the Brand Partnership of the Year category, while Co-founder & CEO Sue Lockey appears twice: in the Lifetime Contribution and the Women in Leadership categories.
The brand partnership honour is for The Puppet Company’s massively successful collaboration with Hamleys, the world’s most famous toy shop, which included a summer-long magical Hamleys Window One takeover displaying The Puppet Company’s amazing puppets. The collaboration also inspired a number of wildly popular Hamley weekend sightseeing bus tours on select dates in the summer. It was the first time the bus tours had been co-branded with The Puppet Company.
After enjoying the bus tour, attendees could continue the fun at the free weekend in-store puppet shows in the branded Hamleys & The Puppet Company puppet theatre; these shows are a popular year-round event.
