BTL Diffusion Managing Director Graeme Hargreaves shares why Kind + Jugend remains an essential event, highlights exciting new brand launches and reveals what visitors can expect from the company’s stand this year.
Kind + Jugend is one of the biggest dates in the nursery industry’s calendar. What makes it such a valuable event for BTL Diffusion, and why should retailers make a point of stopping by your stand?
Kind + Jugend is the perfect opportunity to meet existing customers, build new relationships and showcase what’s new. Nothing beats seeing products first hand and having those face-to-face conversations. This year is especially exciting for us as we’re relaunching Skip Hop under our UK distribution and introducing the innovative CloudiKids from Cloud b. Retailers visiting our stand will be among the first to explore these exciting developments, alongside our wider portfolio of trusted nursery brands.
Visitors are always keen to discover something new. Can you give us a sneak peek at any product launches, exclusive reveals or exciting additions that will be making their debut at the show?
We’re looking forward to giving retailers a first look at some fantastic new additions to our portfolio. Alongside the official UK relaunch of Skip Hop under BTL Diffusion UK, we’ll be showcasing CloudiKids from Cloud b, an innovative screen-free storytelling companion that puts children at the heart of every adventure while encouraging creativity and imaginative play.
We’ll also be introducing Cloud b’s latest sleep innovations, including the new Breathing Bear and the latest Dream Buddies collection. Together, they demonstrate Cloud b’s continued commitment to creating thoughtful products that support children’s sleep, wellbeing and development. We’re looking forward to sharing these exciting launches with visitors at Kind + Jugend.
Your portfolio continues to grow in popularity. Which brands and product categories will be taking centre stage this year, and are there any particular hero products you think buyers will be talking about long after the exhibition closes?
Skip Hop and Cloud b will certainly take centre stage this year. Skip Hop continues to lead with beautifully designed products for bath time, playtime, feeding and everyday parenting, while Cloud b remains synonymous with helping little ones sleep. I think CloudiKids will also generate plenty of conversation, offering a fresh approach to screen-free storytelling that feels both innovative and relevant for today’s families.
Trade shows are a fantastic opportunity to do business face to face. Will visitors to your stand be able to take advantage of any exclusive show offers, promotions or incentives that they won’t want to miss?
Absolutely. Kind + Jugend is all about creating opportunities, so we’ll be talking to retailers about new ranges, future launches and how we can support their businesses. Visitors will also be able to discuss exclusive opportunities and promotions available during the exhibition, making it the perfect time to plan ahead for the coming season.
If you had just 30 seconds to convince a buyer to visit the BTL Diffusion stand, what would your pitch be?
If you’re looking for trusted brands, genuine innovation and a distribution partner committed to supporting independent retailers, make sure BTL Diffusion UK is on your Kind + Jugend schedule. Whether you’re rediscovering Skip Hop, experiencing CloudiKids for the first time or exploring the latest innovations from Cloud b, we’d love to show you what’s new and discuss how we can help your business grow.
