The iconic New Zealand brand known for its groundbreaking all-terrain buggies, is celebrating 30 years of innovation, adventure, and excellence.
| Founded in 1992 by Alan Croad, the company has come a long way from its humble beginnings and is now recognised as a symbol of New Zealand’s ingenuity and pioneering spirit. A remarkable journey from humble beginnings In the early 1990s, Alan Croad embarked on a mission to create a buggy that could conquer any terrain. Drawing inspiration from a 3-wheeled American buggy used by joggers, he crafted his first buggy using a child’s car seat and an old golf trundler. This marked the birth of Mountain Buggy®, which quickly gained adaptations to cater to various lifestyles, including specially designed buggies for children with disabilities, ensuring that Mountain Buggy could be enjoyed by all families for years to come. A new era of innovation and excellence In 2009, Mountain Buggy® underwent a significant transformation when it was acquired by phil&teds CEO Campbell Gower. This acquisition ushered in a new era of innovation and excellence for the brand, where critical decisions were made to maintain the brand’s relevance in the market while upholding the trust and confidence of retail partners and consumers. The brand underwent a reset, embracing its authentic Kiwi heritage and capturing the essence of the New Zealand lifestyle and landscape. 30 years of success and awards Over the years, Mountain Buggy has continued to reach new heights. Through the years they have launched many popular buggies that include duet, terrain and nano, all whilst staying true to their iconic urban jungle model. The brand expanded into other nursery categories, including car seats, travel, feeding, and a fashion-inspired luxury collection, winning multiple prestigious awards, including the Red Dot Design Awards, JPMA Awards, and German Innovation Awards, solidifying their reputation as pioneers of all-terrain adventure and groundbreaking innovation. Resilience is tested 2020 brought unprecedented challenges, but Mountain Buggy faced them head-on. As businesses worldwide grappled with uncertainty, the brand remained resilient, adapting to the changing landscape. Campbel Gower reflects on the past three years, noting the importance of resilience and adaptability. With a firm belief in the brand’s future, Mountain Buggy is set to embark on an evolution in 2024, promising new products and innovations that will captivate with the pioneering spirit the brand is renowned for. A bright future ahead Guided by their commitment to innovation and excellence, Mountain Buggy’s future looks incredibly bright. The brand’s journey, from its beginnings in New Zealand to its global success, is a testament to true grit, determination, and ingenuity. Mountain Buggy continues to redefine what it means for parents to live life without limit. Honoring the past, shaping the future As Mountain Buggy celebrates its 30th birthday, it looks back on its rich history with gratitude. The wisdom of the past continues to shape the present and the future, as the brand walks backward yet moves forward. Mountain Buggy remains dedicated to honoring the importance of what once was guided by its unwavering commitment to excellence. For more information about Mountain Buggy and their 30-year journey of innovation and adventure, please visit www.mountainbuggy.com |
