The Royal Horticultural Society (RHS) has announced a partnership with Roma Prams, an award-winning designer and manufacturer of a wide range of nursery products ranging from strollers and travel systems to children’s toys and ride on boards.
The Roma x RHS collection is a range inspired by nature that not only looks wonderful and is highly practical but, in the spirit of the core RHS message, also encourages families to go outdoors and enjoy the world around them.
For this collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging as well as RHS-supplied designs for the colour fabric elements of the products. The prams include the Gemini double stroller – a smooth and comfy ride with two comfortable spacious seats – and the award-winning Capsule 3, a compact, folding, super-lightweight stroller. There will also be a Taurus all-terrain travel system and a Libra Urban travel system, both of which offer all the key components and little accessories a parent needs. A baby carrier and a range of pram accessories is also included in this selection, while, for fun and play, there will also be a dolls’ pram, a dolls’ umbrella stroller, a dolls’ highchair, and a dolls’ car seat. But that’s not all! The travel systems and double pram will come with colour packs that contain fabrics for the hood, harness pads and seat liners. These fabrics, all made with sustainable material, will use two designs based on artwork from the RHS Lindley Collections, the world’s finest collection of botanical art; an expanded range of designs will be developed after the initial launch. Supplying colour packs is an important way of optimising choice and avoiding waste; it means that the basic pram can be reused for future additions to a family but accessorised with fresh fabric designs. These are just some of the many ways in which Roma promotes sustainability – an important factor for the RHS in choosing to partner with the company. In fact Roma aims to ensure that everything it produces is as eco-friendly as possible. The company only works with factories that are climate-conscious in their production methods. It also plants trees every month alongside Ecologi, the UK’s leading all-in-one climate platform, to offset all of its carbon emissions – professional and personal. The RHS/Roma range will be launched at the Harrogate International Nursery Fair in October when it will also be promoted on social media. Stock will arrive at retail in spring 2025. Distribution channels include the Roma website, Amazon, and more than 180 independent retailers in the UK. Roma Prams was established in 2016 by mother-and-daughter team Emma Charlesworth and Molly Francis Coleman, who brought strong experience of the nursery industry to a venture producing ranges and fabrics that are attractive, affordable and sustainable as well as easy to use and functional. Like the RHS, the company has always seen part of its work as helping to get families outdoors – appropriately enough for what has always been a family-run business, albeit one with a growing global reach. Molly Francis Coleman, Managing Director, Roma Prams says: “This collaboration is about giving families a range of nursery products that is not only practical, affordable and sustainable but looks wonderful – and thanks to superb RHS-inspired designs that highlight nature and the natural world we’ve done just that. We’re delighted to be partnering with the UK’s favourite gardening charity on such an inspirational and appealing range.” Cathy Snow, RHS Licensing Manager, adds: “We have long believed that a nursery products partnership would be an ideal venture if we could find exactly the right partner. Now we have. The Roma x RHS collection will appeal to eco-conscious, nature-loving families, families that are looking for brilliantly crafted nursery products – or just families who like getting their young kids out and about in smart prams and pushchairs!”
