With the wheeled goods category continuing to grow and evolve, what better way to showcase the variety of products that are currently available than in one place within Nursery Today’s supplement covering all things ‘wheeled’!
As a staple nursery category for many retailers, brands continue to demonstrate that they offer a variety of options to suit every parents’ wants, needs and desires for their chosen set of wheels.
Whatever your customers are seeking, this fast-moving sector delivers on every front creating the perfect ‘trophy’ item for parents to push!
FEATURED BRANDS: Avionaut, BabyStyle, Bébécar, Cosatto, Cozy n Safe, Cybex, Hauck, Joie, Red Kite, WonderFold, Venicci.
RETAIL: On page 10 we catch up with ebebek’s Global Buyer Rasim Tamer Guzey to explore how customers are shopping in this high-investment category, what features drive decisions, and how social media is reshaping the path to purchase. While over on page 30 Ian Davidson from Babylicious dishes out his no-nonsense take on the world of pushchairs, prams, and everything in between.
COVER STORY: In today’s world of dynamic family life, a pushchair has to be more than just a way to get from A to B. It needs to be agile, robust, comfortable and ready for anything. The Runner 2 by hauck delivers exactly that. Turn to page 8 to find out more.
CONTRIBUTORS: Azaria’s MD Amber Steventon reveals why story-telling is key for pushchair and car seat brands over on page 6 and starting on page 36 Ideasologie’s Creative Director Nigel Plested explores four key signals shaping what’s next and why now is exactly the right moment to push forward.
SUPPLIER INTERVIEWS: This issue we catch up with some of the industry’s finest to gain their insights into the continually growing wheeled goods category, including Joie’s Head of Product Management Damon Marriott, Bébécar’s Sales Director Phil Bosher, hauck’s Head of Sales Helen Robinson, and Cosatto’s Associate Independent Sales Director Steve Birds.
