RKW is pleased to announce that Chicco has been shortlisted across nine categories at the upcoming Loved by Parents Awards, recognising excellence in product innovation, quality and everyday functionality within the nursery sector.
The shortlist reflects Chicco’s strength across multiple core categories, including feeding, sleep, soothing and baby care. This highlights the brand’s continued popularity with modern families and UK retailers.
Voting opens 18 February and run until 25 February, with winners determined by parent and consumer votes.
Chicco has been shortlisted for:
- Best Highchair/Baby Seat: Chicco Zest Plus 3in1 Highchair
- Best Compact Highchair: Chicco Zest Plus 3in1 Highchair
- Best Sleep Solution: Chicco Next2Me Magic Evo Bedside Crib
- Best Baby Rocker: Chicco Zen Wave Rocker
- Best Baby Swing: Chicco Zen Wave Rocker
- Best Baby Product (after bath time, i.e creams, lotions, moisturiser): Chicco Baby Moments Skincare
- Best Baby Skincare Range: Chicco Baby Moments Skincare
- Best Baby Care Product: Chicco Baby Moments Skincare
- Best Family Brand: Chicco
Mike Acton, Category Director for Nursery at RKW, said: “We’re delighted to see Chicco shortlisted across nine categories at this year’s Loved by Parents Awards. Chicco is becoming a household name in the UK nursery sector and this recognition reflects the brand’s ongoing commitment to quality and innovation. It’s a testament to the strength of its product range and its support for new parents during this exciting time in their lives.”
As UK distributor for Chicco, RKW continues to support retail partners with a comprehensive nursery offering built around trusted products, practical innovation and long-term value.
For trade enquiries, contact sales@rkwltd.com









