This collaboration marks a new chapter for Tommee Tippee, reinforcing the brand’s position as a category leader while introducing a more design-forward approach. Working with BINIBAMBA, known for its premium sheepskin products, adds a new layer of desirability for style-conscious parents.
Launching exclusively in Selfridges and online on Tommee Tippee and BINIBAMBA’s websites, BINIBAMBA’s cult-favourite sheepskin Snuggler joins some of Tommee Tippee’s most loved Parent-care essentials in a feel-good collection.
Created especially for new and expectant parents, the collaboration brings together intuitive product design with uplifting colours, playful smiles, and swirling patterns that add joy to everyday moments.
Designed for babies from newborn to three years, the collection pairs Tommee Tippee products tailored to the first year , with BINIBAMBA’s cult-status pieces that extend through toddlerhood.
Nicola Wallace, Head of Global Brand Communications at Tommee Tippee, said: “This marks a milestone moment for Tommee Tippee, our first-ever brand collaboration and a bold new chapter for the brand. With the new ‘Happy Days’ collection, our ambition is to redefine modern parenting by bringing together proven innovation and a distinctly fashion-forward aesthetic. Partnering with BINIBAMBA allows us to unlock a new level of expression for our trusted essentials, where performance meets style, and parents don’t have to choose between practicality and beautifully designed products.”
