Love to Dream is delighted to announce the launch of its first-ever licensed collaboration: the new Miffy x Love to Dream collection – bringing together two bedtime heroes loved by families around the world.
For more than 15 years, Love to Dream™ has helped families achieve better sleep through its award-winning sleep innovations, including the globally loved Swaddle Up, which has helped parents gain an estimated 1.3 billion extra hours of sleep. Featuring the brand’s patented ARMS UP design, the Swaddle Up supports babies’ natural self-soothing instincts for more restful sleep.
Now, paired with the timeless comfort and familiarity of Miffy – the iconic character adored by generations of children for more than 70 years – this collection transforms bedtime into a magical experience, from storytime to sleeptime.
The multi-award-winning Swaddle Up and Swaddle Up Transition Bag in 1.0 TOG have both been reimagined with a charming Miffy makeover. The new Miffy Checker print features playful Miffy graphics against a contemporary checked background, available in baby blue and white, or birch and white colourways.
For matching sibling moments and cosy bedtime bonding, the collection also introduces new Miffy Checker Side Zip Rompers (newborn to 3 years) and Miffy Checker Pyjamas (2–8 years), in buttery-soft DreamStretch Bamboo for all-night comfort.
With its soft, breathable bamboo fabric, the lightweight Side Zip Romper pairs seamlessly with the Love to Dream Swaddle Up and Sleep Bag ranges to add comfort and adaptable warmth across the seasons. Thoughtfully designed for easy layering, the romper features a practical two- way side zip positioned away from the centre zip of the Swaddle Up or Sleep Bag to reduce bunching. Additional details include fold-over hand and foot mittens on baby sizes for added warmth and scratch protection.
The Miffy x Love to Dream collection is available now from www.lovetodream.co.uk
