Nursery brand announces first new openings in London and Cyprus as part of growth strategy.
Mamas & Papas has confirmed the first wave of new openings under its expansion strategy after posting a ‘landmark set of financial results’.
The business, which designs and retails nursery furniture, travel systems, clothing, baby equipment and gifts, has opened a new concession at Marks & Spencer’s London Colney store and a new standalone store in Limassol, Cyprus – its third in the country with franchise partner Voici La Mode Group.
Further UK and Middle East sites are also planned in 2027, the latter with its long-standing partner across UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman.
Mamas & Papas now operates 22 standalone UK stores, 42 concessions and 51 partner store locations across 21 international territories. It also operates a distributor network in several other key nursery markets.
The openings coincide with its latest financial results for the 12 months to 30 March 2026 in which profit before tax increased 59% to £3.9m (2025: £2.4m) on revenue up 2.2% to £165.8m (2025: £162.2m). Earnings before interest, tax, depreciation and amortisation (EBITDA) rose 26% to £14.2m (2025: £11.3m).
The business also grew its share of the UK nursery market to 25%.
The results follow the recent completion of a refinancing that strengthens the company’s capital structure and positions it to deliver the next phase of its growth strategy. Existing investor Bluegem Capital Partners reinvested alongside several new investors, including global alternative investment manager Cheyne Capital.
Sarah Ashby, Chief Operating Officer of Mamas & Papas, said: “We see significant opportunity to take Mamas & Papas to more parents, both in the UK and internationally, and these latest openings mark the next phase of that growth. Physical retail is paramount in the nursery category. Not only do parents want to see and try products, they value the expertise, reassurance and advice our teams provide when making major purchasing decisions on their parent journey.
She added: “After delivering a landmark set of results last year, our focus now is on expanding our presence in the right locations and with the right partners, while continuing to invest in the experience and proposition that have made Mamas & Papas the UK’s leading nursery brand.”
