Mamas & Papas are delighted to announce that they are supporting The Duchess of Cambridge’s Baby Banks campaign.
To help support the most vulnerable families in the UK, The Duchess of Cambridge has brought together nineteen British brands and retailers to donate over 10,000 new items to more than 40 baby banks nationwide and Mamas & Papas are proud to be supporting this very worthy campaign. There has never been a better opportunity to embrace our local communities.
Following private visits to Baby Basics West Norfolk where The Duchess heard more about the baby bank’s need for donations, she spearheaded a drive for donations of items for babies from brands and high street retailers. In total, nineteen brands have donated items to Baby Basics, Little Village and AberNecessities, who operate baby banks across the UK.
Baby banks aim to support and empower families by ensuring every child has the essential items they need to thrive. In the UK, they are powered primarily by volunteers and typically run on professional referral from services such as health visitors, midwives and social workers.
The Duchess of Cambridge said: “Over recent months, I have heard from families who have been supported by baby banks through the most difficult of times and I have been deeply moved by their stories. Having somewhere to turn to for support is important for all families, and baby banks work every day, up and down the country, to provide immediate, tangible and practical help for parents and carers when they are most in need. Baby banks are driven by incredible volunteers, demonstrating the power of community spirit in supporting families and coming together to raise the next generation. Thanks to the generosity of the companies taking part in this initiative, baby banks across the UK will be able to support even more families through this particularly challenging time.”
Alex Holt, Marketing Director at Mamas & Papas said: “We are delighted to be supporting The Duchess of Cambridge’s campaign. Families across the country are needing support and there has never been a more important time to embrace our local communities. By donating baby clothing, blankets and comforters, Mamas & Papas hope to offer help and provide baby essentials for families across the UK when they most need it.”