Children’s bedroom specialists, Room to Grow, has appointed a new Head of Marketing as it looks to achieve its plans to double turnover within the next three years.
Laura Sutherland has more than 16 years’ experience in the marketing sector, working predominantly across the retail and fashion industries. During her time at Curvissa, Laura designed and implemented a strategy to grow turnover by 300%, and with proven experience of developing strategies for digital and offline channels, Laura brings a wealth of expertise to the team.
As part of her new role, Laura will head-up the marketing department, directly developing strategies, processes and plans to drive business growth, as well as setting up a team to deliver it. Laura’s main priorities are to scale up existing marketing channels and to develop Room to Grow’s product range, while capitalising on the strength of the brand.
Speaking about her new position, Laura said: “Having worked in the fashion sector for the past six years, I am keen to bring my knowledge of scaling turnover for fast-paced consumer brands to the furniture and home market. Room to Grow is an incredibly forward-thinking online retailer with ambitious plans, and I’m excited to take on the challenge of helping to deliver those results.”
Between April and September 2020, Room to Grow reported a 72% increase in revenue with the months from May to August breaking sales records since the company began trading online in 2012.
Commenting on Laura’s appointment, Anne Davies, owner of Room to Grow said: “Laura’s experience of developing successful digital strategies is exactly what we need to help bolster our efforts in achieving this year’s targets. Laura has made an excellent addition to the team, and we are so happy to welcome her into the Room to Grow family.”
For more information visit https://www.roomtogrow.co.uk/.