Frugi Appoints New Chief Executive Officer

The Board at True and staff of Frugi, one of the leading ethical & sustainable children’s wear brands, are pleased to announce the appointment of Sarah Clark as CEO.  

Replacing Hugo Adams, Sarah will be relocating to work at the Frugi Headquarters in Helston, Cornwall, to officially start on 1st March 2021.

Sarah brings a wealth of experience in leading global brands and omnichannel businesses at a local, regional, and global level across Europe, USA, and Asia Pacific.  For fourteen years, Sarah worked with Procter and Gamble overseeing their beauty-care businesses and then moved to iconic cycling brand Rapha for five years where she was appointed CMO and then CCO.  During her tenure Rapha was sold to the Walton family of Walmart, for record-breaking multiples of EBITDA.  Latterly she has been CCO of luxury British furniture brand OKA, founded by David Cameron’s mother-in-law, Lady Annabel Astor and sold to Investindustrial group in 2018.  At OKA she has been spearheading the evolution of the brand, the digitisation of the business and the international expansion plans.

“The Board is delighted to be working with such a high calibre individual as Sarah who is joining the business at a time of fast growth.  The business has ambitious plans and with Sarah at the helm, we are confident that the business will go from strength to strength,” says Julia Reynolds, Chair of Frugi.


Receive the latest news to your inbox

We don’t spam! Read our privacy policy
for more info.