Positive and broad international participation is once again anticipated for the upcoming Kind + Jugend from 7 to 9 September 2023.

Close to 850 exhibitors from around 45 countries are expected, including numerous leading companies in the industry as well as a large number of important small and medium-sized providers. Together they represent the entire spectrum of premium baby and children’s products – expertly showcased and at an international level.

“This result shows that Kind + Jugend is making a strong comeback. The industry’s clear commitment to its leading trade fair also underscores the important role that trade fairs with an international impact play in a company’s marketing mix,” says Jörg Schmale, Director of Kind + Jugend. “The ability to reach a large number of customers at one time and in one place instead of making multiple customer visits makes the trade fair invaluable and also sustainable,” adds Schmale.

A highlight of the trade fair is the Innovation Award. The prestigious award has been presented since 2004 in eight categories at the annually held leading international trade fair for high-quality baby and toddler products. Selected by an esteemed jury of experts, the award represents new trends and future-oriented innovations, making it unique in the industry. Award winners gain increased visibility and attention from the media and industry. The award is often the starting point for marketing success.

This year, industry-specific changes are once again being made to the award format. The “World of Moving Kids” and “World of Travelling Kids” categories have been merged into “World of Moving & Travelling Kids.” The theme of “connectivity” is now part of “World of Kids Safety” to provide a suitable award platform for connected children’s rooms. The introduction of the “World of Sustainability” category last year brings the number of evaluation categories to eight again.

In addition, this year all applicants have the opportunity to receive a new additional award. Kind + Jugend has entered into a first-time partnership with hebammen-testen.de. As Germany’s largest independent online portal, this platform allows certified midwives to test products for pregnancy, babies and toddlers in order to provide valuable insights to both parents and the industry.

This year, three products selected by midwives from the pool of nominated entries in the Kind + Jugend Innovation Award competition will receive the additional Midwives’ Choice award.

Applications for the Innovation Award in all eight categories, as well as for the additional Midwives’ Choice award, may still be submitted until 22 June 2023. Only exhibitors at Kind + Jugend 2023 may apply to participate in the award competition.


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