Sunderland AFC Women and Nuby are delighted to announce a new partnership.
The globally renowned baby brand will take pride of place as the team’s front-of-shirt sponsor throughout the 2024-25 season, and in doing so, become the first baby brand to obtain a title sponsorship in English football.
Nuby will also be investing an additional sum, worth 20% of their sponsorship fee, to support the continued growth of women’s football.
SAFC Women’s Under-21 team, Emerging Talent Centre and the Foundation of Light, the official charity partner of Sunderland AFC – for which Jill Scott MBE, former Lioness and SAFC Women’s player recently became a trustee of – will benefit from this incredible gesture, which represents another milestone moment in the development of women’s football on Wearside.
Lesley Spuhler, CEO of the Foundation of Light, said: “Nuby’s partnership with SAFC Women and support of the Foundation will be instrumental in building and strengthening the women’s game from its roots. It’s partnerships like this that will make a real difference in nurturing the next generation of female footballers, ensuring they have the opportunities and resources they need to thrive.”
Nuby, who manufactures products for all the key milestones of a baby’s development and is proudly the UK’s best-selling baby and toddler cup brand, will be befittingly bringing their very own cup to the team too. The ‘Nuby Flippin’ Incredible Cup’, which is named after the UK’s best-selling Nuby Incredible Gulp’ and ‘Flip n’ Sip cups’, will be awarded to the SAFC Women’s flippin’ incredible player of the match on each Barclays Championship matchday. The player of the match will be chosen from a live fan vote via SAFC Women’s X account (formerly Twitter).
James Russell-Watson, Head of Marketing at Nuby says “Nuby’s positively stoked to be partnering with SAFC Women in an exciting time for the team itself and women’s football at large. As a brand we’re naturally invested in personal growth, both figuratively and literally, so to be helping the Women’s and Women’s Youth squads grow and develop is very much aligned with our values”
SAFC Women’s General Manager, Alex Clark, added “It’s a privilege to be partnering with household name and global baby brand Nuby as our principal partner for SAFC Women. We are excited to see what the future holds for SAFC Women in the 2024/25 season with Nuby as sponsors who are invested in the success of women’s football.”
