Which? is pleased to share the shortlist for its prestigious annual Which? Awards. Established by the UK’s consumer champion, the Which? Awards recognise brands that are championing consumers by consistently producing the best products & services, while maintaining the highest customer service standards.
The Which? Awards are completely independent. Brands cannot nominate themselves or influence award outcomes. Shortlists are decided by a rigorous set of criteria including brand performance in Which? testing and surveys, reliability, analysis of provider data and results from investigations.
This year’s awards include Baby & Child Brand of the Year. Brands are shortlisted for having shown the right mix of safety, protection, comfort and innovation in one or more of the products Which? has rigorously tested and reviewed. Performance was judged between 28th Feb 2024 and 10th Feb 2025.
Baby & Child Brand of the Year Shortlist:
BeSafe
BeSafe excels at making safe car seats, as demonstrated by Which?’s crash tests and safety checks. This year Which? was particularly impressed with the Besafe Beyond – a newly launched extended rearward-facing car seat.
CYBEX
CYBEX has an impressive range of products across the baby and child category that are a safe choice for parents.
Nuna
Nuna is a great choice for baby transportation products such as pushchairs and car seats. It had the top average score for car seats, combining luxury finish with useful features and great specs.
Thule
Despite being a relative newcomer to the baby and child market Thule has shown that it produces good quality and safe products especially for those who enjoy the outdoors.
VTech
VTech is best known for producing interactive electronic products such as baby monitors that are great quality and easy to use. VTech is a top baby monitor brand with a high number of Which? Best Buys.
*Please see full Which? Awards shortlist below
The awards will take place on the 21st May. The winners in each category are decided by an expert panel of judges. Winners will receive a trophy and are entitled to use a Which? Awards winner endorsement logo across all marketing for a year.
