Children’s swimwear brand Splash About, has signed an exclusive 3-year contract to supply all 39 Haven Holiday parks with its range of family fun products for their poolside retail spaces. The contract builds on the existing 3-year relationship which has seen Haven’s poolside retail grow exponentially year-on-year during this period.
Splash About is the no1 supplier of swim related products to the UK leisure industry supplying over 85 percent of market, thanks to its unrivalled approach to leisure retail.
“There is an unparalleled opportunity to increase revenue in poolside retail, and we’ve seen forward thinking brands such as Haven tap into this,” commented Lesley Beach Managing Director at Splash About International.
“Splash About doesn’t just supply great family fun products for the pool, we partner with holiday park operators such as Haven to create innovative retail spaces directly aligned to customer profiles, provide online portals with live inventory updates, offer next day delivery to avoid excess stock issues as well as bespoke branding, product and much more – and our approach is surpassing retail expectations.” Lesley concluded.
Simon Palmer, Head of Activities & Leisure at Haven added, “Working with Splash About for the past three years has been a gamechanger for our pool retail concepts; their product range is not only spot on for our holiday makers but managing our inventory is facilitated by their operational approach. It is a collaboration which is offering more choice for guests and will take Haven retail to the next level.”
In addition to supplying Haven with a range of water toys, goggles, kids’ swimwear and learn-to-swim vests Splash About’s award-winning reusable swim nappy, the Happy Nappy is now stocked in all Haven’s retail shops replacing disposable swim nappies. The initiative, which was introduced in 2023, saves Haven 20 tonnes of waste annually which is produced by single-use disposable swim nappies across all 39 of its UK holiday parks.
Splash About and Haven are currently working in partnership to launch a unique, bespoke-designed retail store at the holiday park operator’s Primrose Valley site, Yorkshire. The concept includes new innovative displays and a ‘retail theatre’ merchandising concept, which is scheduled to launch pre-peak summer season.
www.splashabout.com
