Azaria MD Amber Steventon reveals in Nursery Today’s Wheeled Goods Supplement why story-telling is key for pushchair and car seat brands.
In the world of nursery shopping, few purchases carry the same weight as a pushchair or child car seat. These can be considered “trophy items” – the big-ticket products that mark a key milestone for expectant and new parents. They’re not only essential for daily life, but also emotional touchpoints, status symbols, and heavily researched investments. Over the past five years, the UK pushchair and car seat market has seen some big changes, from shifting shopping habits and new tech, to the way brands are positioning themselves and speaking to parents.
